A unique perspective and background translates into fresh design work for your business.
I started my aesthetic training long before I actually had a job. My dad was a retail marketing executive, who started of his career doing display for a department store. From his Danish upbringing and his design career, my design style emerged and got it’s initial training. Our house always looked amazing when I was a kid, with its mid-century modern decor adding to my subtle design influences. Funny enough, my house as an adult is filled with mid-century and Danish influences.
I went to school for Marketing, and not design, which I utilized to get a job in a Miami advertising agency. I started as an account representative, flying all over the country to show the creative work. My interest in the design area of the business grew, and the firm gave me a chance as an Assistant Art Director with no experience. This was at the same time that the Apple computer was taking over traditional paste-up for laying out projects. I jumped into the computer curve as did the other Art Directors, and ran with it.
I was self-taught on the computer and inspired by the artists I worked with. My work took off and they made me an official Art Director, designing catalogs for large retail department stores all over the country. This lead me to me experience in photo directing and interest in cameras, lighting, and hanging out in our photo studios.
Years of Miami went by and I decided to move west. I took a job with Harry and David, heading up a clothing catalog start-up division called Northwest Express. I worked to help develop the look of the catalog and actually started shooting the fashion photography for the catalog after a few years on the job.
This lead me to my current freelance business of today. I started off slow, with lots of struggle and lots of cheap rice & beans to keep me going! I slowly built up repeat customers, and by word-of-mouth I was blessed with a stream of new clients as well. My freelance business gives me a chance to work with hugely varied client base, constant new challenges, and the need to stretch my boundaries.